How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like—and sound like? Write to Sell has the answers! Read this book and you'll learn:
The confidence and skills to write better copy
New ways to gain readers' attention, respect and trust
Hints and tips on turning selling skills into copywriting skills
Simple techniques to improve the readability of your copy
The impact of design and layout on copywriting
The meaning of good written English—the rules you must follow, the rules you can safely ignore
"If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago—and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error." –Drayton Bird, the godfather of direct marketing
Description:
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like—and sound like? Write to Sell has the answers! Read this book and you'll learn:
"If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago—and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error." –Drayton Bird, the godfather of direct marketing